You can quickly reach a very large number of people with your message through coverage in the media. This can help build a network of support and it can publicise your message to those you wish to persuade.
On a local level, the media can highlight your issues to the very people who may become your supporters and members. On a national scale, a media appearance can give your campaign extra credibility. It can also bring your concerns to the attention of people with similar campaigns in other parts of the country and to people in positions of authority.
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